The Full
Founding Story
R4U was born here
In the quiet forest of a remote Greek island, founder Phoebe found herself suspended, literally and figuratively, between trees, reflecting on the journey that had brought her there. Seven months into her solo travels, a simple piece of fabric had become home. Her hammock wasn’t just a resting place - it was a mirror.
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Far beyond her comfort zone, something extraordinary unfolded. She began to witness her own growth. Her fears softened. Her belief in what was possible expanded. And in the stillness of nature, her self-confidence bloomed and with it, the vision for Rooting 4 You came alive
The Conversations
Rooting 4 You was born from the conversations shared in hammocks across the globe , heartfelt moments between travellers, full of laughter, vulnerability, and the kind of stories that shift your perspective.
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These voices weren’t curated for likes. They were raw, real, and overflowing with the kind of inspiration that deserves a platform.
Now they have one.
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The Rooting 4 You Podcast cuts through the noise of glamorised travel and unattainable influencer lifestyles. Instead, we bring you honest, human stories that prove expansive experiences are possible - for anyone. Whether you’re dreaming of travel, starting a business, building deeper connections, or exploring your own self-discovery journey, these conversations will remind you you’re not alone.
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Tune in to feel seen, validated, and inspired to pursue the unconventional life you’ve been craving.​
The Movement
Rooting 4 You is more than just a brand, it’s a global collective designed to help people break barriers, step into the unknown, and embrace transformative experiences through three core elements:
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Stories to inspire you – Our podcast and community bring together inspiring voices, exposing the unfiltered truths of travel, personal growth, and pushing past fear.
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Gear to support you – Our signature hammocks and travel gear are built to support this lifestyle, because some of the most life-changing conversations happen while hanging between two trees.
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Experiences to guide you – COMING SOON! We will be hosting mindset-expanding workshops with embodied yoga classes, immersive travel retreats, and one on one coaching to help you understand your power to take the leap.
Why Now?
​We live in a time where people crave authenticity, freedom, and deep human connection more than ever. But they need a push - a community that validates their unconventional dreams and provides the mindset, tools, and inspiration to make it happen.
Rooting 4 You is that bridge. It’s the permission slip people need to take that leap.
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​We hold our community accountable, no ambition is lost in fear with us Rooting 4 You.
The Founder
Hi, I’m Phoebe Nicholson
The Visionary behind Rooting 4 You Collective. I’ve traveled to 35 countries by age 24, joined the military at 17, started a businesses at 21 and solo backpacked across continents, lived in my hammock on a Greek island, and faced everything from cultural barriers to being chased by bears in Canada. But through it all, the one thing that stood out to me was this:
People want to break free, but fear holds them back.
Everywhere I went, I met people with incredible stories - stories that deserved to be heard. And on the flip side, I met people stuck in routine, saying, “I wish I could do that.” I realised the missing piece was exposure - to real stories, to real people, and to the tools that make adventure feel possible. Rooting 4 You Collective was born during the most expansive year of my life, out of my comfort zone yet in held in the comfort of my hammock.
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Expanding the comfort zone is the key to an expansive life and R4U is the collective that will help you get there.
Artisan Adventure Hammocks
Cradle Your Curiosity In Every Terrain
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